>> You know what search engines do really well?
Answer simple questions like what's the capital of
Botswana or the world's largest rodent. But
sometimes simple isn't enough. Sometimes you're
looking for something that doesn't have just one
answer like where we should go for dinner tonight.
That's why we built Bing. It's not just a search
engine. It's a decision engine. Whether it's as
simple as deciding which link to click on or as
involved as planning your next vacation, Bing
helps you overcome search overload and find the
best choice faster.
We started just by organizing our results.
Instead of spitting them out in order of
popularity, we break them into logical categories.
We bring the best match to the top, pull out
information that's buried on the site, highlight
instant answers and show related searches right
there on the results page. Simple, organized and
consistent. That's Bing.
But where Bing really shines is in helping take
the guesswork from your decisions saving you time
and money when it comes to local search, travel
planning, health questions and shopping.
Looking for a digital camera? Bing brings
together price comparisons, images and reviews to
help you find the best products and deals quickly,
and those reviews are drawn from all over the web,
sorted and grouped so it's easy to zero in on what
you care about most. Even better, Bing gets you
cash back from hundreds of on-line retailers.
Now the internet can be a little sketchy when
you've got health questions. How do you find a
source you can trust? Well, Bing's health results
pull together information from the top medical
sources in the world including the Mayo Clinic so
you can feel confident you're not taking the
advice of, say, a 13-year-old boy.
When it comes to travel decisions, Bing helps
you have the confidence that you're getting the
most for your time and money. Enter your dates
and Bing searches travel sites and airlines to
find the best ticket options, gives you the tools
to refine your results, and its price predictor is
even smart enough to tell you when the fares will
be cheapest.
And say you want to do a local search in New
York for a French restaurant. Bing lets you
refine your results by parking, price, even
reservations or atmosphere. Here, too, reviews
from around the web, hours and one-click
directions are all on one page.
Try it. See how Bing can save you time and
money and help you find just what you're looking
for faster, easier and with more confidence,
because the world doesn't need just another search
engine. It needs a decision engine.
